Why Content Marketing is no Longer Working for You
Digital marketers have always known that content is king. Producing high-quality content and distributing it effectively increases the chances of businesses ranking high in search engines and boosts brand exposure, ultimately converting clicks into leads.
Over the past few years, business organizations have been producing dozens of SEO-optimized articles per day in hopes of outranking their competitors and grabbing the Number one position on Google. Yet content marketing may not be working as well as they’d like. Why?
“Content is of great importance, but we must not underestimate the value of style.” – Maya Angelou
Here are the reasons why you should slow down on content marketing and start venturing into digital marketing strategies
You’re not Proliferating Your Content
Have you ever wondered why despite your efforts to write and publish regularly scheduled blog posts, no one reads or respond to them? It may be that you’re not promoting your content. Having a company blog is a great way to publish your content, but that’s just one step. You need to remarket your content in several ways in order to get it out to your target market. Here are tips for remarketing your content so that it can be distributed widely:
- – Slideshows (for Slideshare).
- – eBooks.
- – Whitepapers.
- – Quizzes.
- – Audit Reports.
- – Email newsletters.
- – Social Media Sharing/Bookmarking.
- – Reviews and Testimonials.
Attention Span of Your Customers is Getting Increasingly Shorter
We cannot deny the fact that long, text-based content like articles, reviews, documentaries, and case studies lower the chances of your customers reading the entire post. Long and tedious documents are no longer appealing online unless they are creatively combined with images and screenshots. Consumers will get bored quickly when reading long blocks of text without breaks or breathers.
Furthermore, most business people and consumers are very busy and probably don’t have much time to read long and drawn out content. It’s important to get straight to the point and provide them with the information they need quickly. So, how do we do that?
Be creative and expand your horizons! Remarket your content by transforming it into visual images: Infographics, animated images, memes, etc. Visually-appealing content tends to get more likes, comments, and shares than text-based content. Images also rank well on Google Search
Video Marketing is the New King in the Digital Marketing World.
The fact that videos are on the rise is not news. One video has the potential to change the course of your online business. It only takes one viral video to drive massive traffic to your website and convert the clicks into leads. A video is a powerful combination of sound, text, and images and has proven to be an excellent method of retaining customer’s attention.
Videos have proven to be an excellent way to promote your brand and establish engagement with your customers. You can publish an explainer or demonstration video featuring your product or services so that the audience can better understand your brand. You can also address some of the top questions from your customers through a Q&A video. Most of all, videos are a great way to present to your customers’ genuine testimonials and reviews about your product.
Moreover, social media giants such as Facebook, Twitter, and Instagram are now investing heavily in video marketing because of the benefits it brings to businesses. We recommend that you start investing a part of your budget in creating professional videos now. Don’t be left behind!
As technology continues to evolve, the eCommerce industry is also growing. Some digital marketing strategies that worked before may no longer be appropriate in the modern eCommerce environment. Therefore, it’s important to keep up with the latest trends to outrank your competitors.
“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. Worry less about sounding professional and worry more about creating remarkable content that other humans can relate to.” – Ann Handley
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